Top News
Delta flight makes emergency landing after passenger headbutts flight attendant  ||   Investigation: Maryland interns ordered to 'drag' Jordan McNair; no decision on DJ Durkin  ||   Islamabad has done little to curb Jaish, LeT: Washington  ||   NC State reaches new deal with baseball coach Elliott Avent  ||   King returns to SoCal roots with ownership stake in Dodgers  ||   Tiger Woods sprinkles in a few birdies to keep share of lead at Tour Championship  ||   Kevin Harvick tops Denny Hamlin for NASCAR playoff pole at Richmond  ||   DeAndre Jordan joins Mavs, treats touchy history with humor  ||   2 days after Hizbul threat, 7 SPOs post ‘resignation’ videos on Net  ||   GOP Judiciary Committee gives Ford additional time in decision to testify against Kavanaugh  ||   Woman finds two-headed viper in her flower bed, state hopes to display it in a zoo  ||   Politics or patriotism? UGC note creates row  ||   First free burgers, now free salads. Wendy's has a new freebie starting Saturday  ||   Investigation: Maryland interns ordered to 'drag' Jordan McNair; No decision on DJ Durkin  ||   Report: Deputy AG Rod Rosenstein discussed using 25th Amendment to remove Trump  ||   Modicare rolls out tomorrow, will secure 2.65L beds for the poor  ||   Trump allies want Rod Rosenstein fired after reports he discussed removing the President  ||   Here's what's on tap at Walt Disney World theme parks in Orlando in 2019  ||   Vikings' Sendejo fined $53,482 by NFL for hit vs. Packers  ||   The Latest: Faster response 'might have changed things'  ||            

Build-a-Bear shuts down single-day 'Pay Your Age' sale: It was so successful, it failed  2 Months ago

Source:   USA Today  

Build-a-Bear's one day sale was so successful it was shut down — in some places, just hours after it began.

"We have closed lines in our U.S. and Canada stores."

The message went out about 11:30 a.m. EDT. 

Before the stores opened in the U.S., the long lines caused the company to publish a notice on social media that it would limit the number of people who could take advantage of the deal due to safety concerns. 

When the deal was announced Monday, parents were overjoyed at the opportunity to walk in  and pick out a plush toy for the cost of their child's age.  (A typical bear costs between $10-$25 plus the cost of accessories.) 

That excitement turned to disappointment Thursday as eager children were turned away.

Livid parents took to social media in the U.S. and the U.K. to rage. 

'Overwhelming and unprecendented'

Lines stretched outside Build-a-Bear stores with parents reporting waiting up to six hours to buy a plush toy, according to some social media reports. 

Build-a-Bear representatives told All the Moms  that the response to the promotion was  "overwhelming and unprecedented."  

"The response to our Pay Your Age Day event has been overwhelming and unprecedented in our 21-year history, and the safety of our Guests and associates is our top priority."

The company said it is "working to address the situation" and "will reach out directly to our valued guests as soon as possible."

To earn the Pay Your Age promotion, adults had to enroll in the free Build-a-Bear Bonus Club rewards program and provide an email address.

Build-a-Bear is expected to contact customers through their email.

MORE: Shut out of Build-a-Bear Pay Your Age Day? Try this birthday month deal instead.

Follow us on Facebook and Twitter.

More News
About Us Terms & Conditions Disclaimer
Advertise Contact
register and win

NRIS.COM is one of the premier NRI website that provides a range of resourceful services to Indian expats residing in the USA. Visiting the site you will find comprehensive information related to restaurants, casinos, pubs, temples, carpool, movies, education, real estate, and forums. The simple and easy to navigate format allows NRIs to gain information within a fraction of a second. Moreover, advertising through its column of Indian free classifieds in USA allow businesses to improve visibility of their brand.

FL NRI's Chat (0 Users Online)